Ferrero IMC
Art direction, Character design, Illustration, Production design
—
Agency: io adv
Animation: Davide Ragona
—
Agency: io adv
Animation: Davide Ragona
Presentation illustrations and opening video style frames for a Ferrero corporate event about “integrated marketing communication”.
![](https://freight.cargo.site/t/original/i/c08f43ffa2056bce14cba84c482c479057f30bc63bddf94a8aa0057b7f3d335e/Ferrero-IMC---Slide-x-sito-1400px-0.jpg)
![](https://freight.cargo.site/t/original/i/dab421181dcaa325ded3475c7084c96c03543cb5cbc23e80d3a2ac96c47a64f4/Ferrero-IMC---Slide-x-sito-1400px-1.jpg)
![](https://freight.cargo.site/t/original/i/3b115b386117530e10148ac15194e7f754bd895872132e8d5f10b9410227f8f9/Ferrero-IMC---Slide-x-sito-1400px-2.jpg)
![](https://freight.cargo.site/t/original/i/16f99e66a605aa23894ab7a52a966301dcdc54d3489dcd27f6986706aaeab465/Ferrero-IMC---Slide-x-sito-1400px-4.jpg)
![](https://freight.cargo.site/t/original/i/f1d85ec638dbd8edabf1ae2bfed37c0697db327a3133b1bfb23dc6cafccbe888/Ferrero-IMC---Slide-x-sito-1400px-5.png)
![](https://freight.cargo.site/t/original/i/ed3bb30586fa94e4930471298fd4f3f8ac11b5e3f9d4e725c9b7d07a91219463/Ferrero-IMC---Slide-x-sito-1400px-6.jpg)
Presentation illustrations
Here’s a selection of the keynote visuals used to illustrate the “integrated marketing communication” perspective: all the promotional tools work together in harmony, wrapping a consistent brand message around customers nowadays suffering from information overload. This holistic approach makes the brand more trustworthy and sound across all touchpoints.![](https://freight.cargo.site/t/original/i/d9ec87329ef732bb0cf1d4645f517b810a65fcd5e357835aa9857da1c5068fe9/Ferrero-IMC---Boards-x-sito-01.jpg)
![](https://freight.cargo.site/t/original/i/ab3263beb1c13994078eed9ce1ab91fb1db228c3b2569fba708fc7462a508e4a/Ferrero-IMC---Boards-x-sito-04.jpg)
![](https://freight.cargo.site/t/original/i/616feddf5acf87f2bd8656c9ffa1dea7bac34b05e490091cb8e7c593d7624050/Ferrero-IMC---Boards-x-sito-02.jpg)
![](https://freight.cargo.site/t/original/i/b89c54ffed21e193c1fbe97b0d9ca1ce3bdc94fcca1266bd8d6f309634975c35/Ferrero-IMC---Boards-x-sito-12.jpg)
![](https://freight.cargo.site/t/original/i/eb8728cea7a1f881b24aaffcc5ce0370d2e6789335b20bd705dd9fb514fcbd8c/Ferrero-IMC---Boards-x-sito-10.jpg)
![](https://freight.cargo.site/t/original/i/8300cf80d0d27a4c1b6b70a3e739a3cfb213a01e9b3f1b81612b0ce39adfabbb/Ferrero-IMC---Boards-x-sito-14.jpg)
![](https://freight.cargo.site/t/original/i/64a067f3abbdf2915a86a090dc8d15b244675fbbff1f4616db98693f9ca93302/Ferrero-IMC---Boards-x-sito-22.jpg)
![](https://freight.cargo.site/t/original/i/07ad011560c08a841e356a668fb936421c3125e43384b2ba0edeb2fce854e63d/Ferrero-IMC---Boards-x-sito-24.jpg)
![](https://freight.cargo.site/t/original/i/36a18c4c640df449e014d57ef61a8c201efd5a8973ac3f3a1c4e0c06078fd5d8/Ferrero-IMC---Boards-x-sito-16.jpg)
![](https://freight.cargo.site/t/original/i/bb3a9c7b35259b3ad1881c84066670649f6306cb2c4950e0d67db152b8ae7f59/Ferrero-IMC---Boards-x-sito-25.jpg)