Ferrero IMC

Art direction, Character design, Illustration, Production design

Agency: io adv
Animation: Davide Ragona
Presentation illustrations and opening video style frames for a Ferrero corporate event about “integrated marketing communication”.

Presentation illustrations

Here’s a selection of the keynote visuals used to illustrate the “integrated marketing communication” perspective: all the promotional tools work together in harmony, wrapping a consistent brand message around customers nowadays suffering from information overload. This holistic approach makes the brand more trustworthy and sound across all touchpoints.

Opening video style frames

The animated short opening the event introduced “integrated marketing communication” focusing on the paradigm shift from the mass marketing era to the consumer orientation era.