Ferrero IMC
Art direction, Character design, Illustration, Production design
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Agency: io adv
Animation: Davide Ragona
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Agency: io adv
Animation: Davide Ragona
Presentation illustrations and opening video style frames for a Ferrero corporate event about “integrated marketing communication”.






Presentation illustrations
Here’s a selection of the keynote visuals used to illustrate the “integrated marketing communication” perspective: all the promotional tools work together in harmony, wrapping a consistent brand message around customers nowadays suffering from information overload. This holistic approach makes the brand more trustworthy and sound across all touchpoints.








